Future Edutainment GmbH ("Future Edutainment") develop and publish games for mobile devices. This Privacy Notice (this "Notice") describes the ways Future Edutainment ("Studio, " "us", "our" or "we") collects, stores, uses, discloses or otherwise processes personal information of our users ("users" or "you") in connection with their use of our products or services, including our product offerings such as our website available at https://royalmaze.com/ and Studio game(s) provided on a mobile platform or any other Studio product or service that posts or links to this Notice (each a "Service," collectively, the "Services").

When you download, access and/or play our games, or interact with our websites or other Services, you acknowledge the collection and use of your information in accordance with this Privacy Policy, including Future Edutainment’s and our advertising partners’ use of your data for targeted advertising purposes. If you have any concerns about providing information to us or it being used as described in this Privacy Policy you should not use our games or other Services.

When you download, access and/or play our games or use our other Services, we collect information about you. Most of this data comes directly from you or your device, such as device information, country and region, and game play information. We use this data to provide our games and Services to you, including for the purposes of optimisation, preventing fraud, customising in-game offers and verifying purchases. We will also use it for the other purposes set out in this Privacy Policy, including for Marketing and Advertising purposes.

When you visit our website, we collect information about you, such as details about how you use and interact with such Websites. We will use the information we collect about you for a number of purposes, including for operating and optimising the Websites, in connection with our advertising purposes, and for research or analysis.

We collect and process the following information which may include your personal data.

a) Information provided by you when using the Games (“Basic Information”)
We may collect the following information from you when you play our Games:
• your mobile device’s unique device ID (Device ID);
• your user preferences; and
• Core information related to your gameplay, such as your overall progression to a particular level or stage, your virtual currency stores or the completion of certain activities during your gameplay (for example, completing a tutorial, passing a level, making a purchase or viewing a video ad).

b) Information used for the purposes of serving advertisements (“Advertising Data”)
Through our third party advertising network partners, we may gather information about your devices when you install or play our Games, depending on the permissions you’ve granted. This may include:
• the make, model and operating system of your device;
• properties of your device, such as screen size and orientation, audio volume and battery;
• the mobile network operator linked to your device;
• the Games played;
• the country, time zone and locale settings on your device (i.e. country and preferred language);
• network connection type and speed;
• IP Address;
• MAC address;
• internet browser used to access the Games; and
• the advertiser ID, which is an identifier unique to you if you use an Apple or Android device, but which doesn’t reveal your name.

c) Information collected for the purposes of providing analytics (“Analytics”)
We may collect technical information about your use of the Online Services through the use of tracking technologies and analytics. Personal data we may collect includes the following:
• your Device ID;
• your user ID (which is generated by us and allocated to you when you first play our games);
• your device operating system and version;
• your device make and model;
• game play attempts, progression and results;
• session game time start, end and duration;
• purchase transaction types and spend you have made using virtual items in the Games;
• the country of your Device;
• the time, date and install source of your first download (e.g. from a clicked advertisement);
• advertisements viewed and clicked; and
• identification of crashes and defects.

d) Information about you collected from third parties (“Third Party Log In Information”)
When you access the Games via a third party social media provider such as Facebook, we may collect and store personal and non-personal information which is available on that third party social media provider, such as your Facebook name, your profile picture or its URL, your Facebook ID and other public data of your friends, provided that you have expressly agreed to the use of Facebook within the Games. We will also receive technical data in order to ensure the Games connect to the correct Facebook account.

a) To provide our Games to you
We will use information about you (including Basic Information, Third Party Log In Information, Analytics and User Content) for delivering our Games to you under the terms of use agreed between us. The processing of information in this way is necessary for us to record your progress and current status within a Game, and to ensure the Games deliver the features promised and function properly, so that you have the best experience when playing any one of our Games.

b) To help us improve the Online Services and fix any problems
We may process information about you (including Basic Information, User Content and Analytics) so that we can analyse and improve our Games and Online Services.
This processing is also necessary for us to pursue our legitimate interests of (i) ensuring that our Online Services function properly so that you and other users have the best experience when playing any of our Game(s) and using the other Online Services; (ii) improving the quality of our Online Services, and providing a better experience to our users; (iii) identifying and correcting any bugs in the Games and Online Services and iv) understanding the effectiveness of our marketing to attract new users and re-engage our current users at an aggregated level.

c) To acquire new users and engage current users
We may process information (including some Advertising Data and Analytics) to encourage engagement from our less active users and to notify them with new virtual items or other promotions on offer.
We may also process this information to pursue our legitimate interests of acquiring new users for our Games. We use various forms of marketing to acquire new users. The information we collect about you may be used to improve the relevancy of our marketing, including the creation of ‘lookalike’ audiences. This allows us to offer more relevant marketing to potential new service users without using information that personally identifies you.

d) To improve the monetisation of the Games via in-app purchases
We may process information (including Basic Information, User Content, Advertising Data and Analytics) to understand how users use our Games, and to compile statistical reports regarding that activity, as well as understanding how users progress, and their current status within a Game. This processing is necessary for us to pursue our legitimate interests of improving the Games and increasing the amount of revenue generated via in-app purchases. This may include the implementation of dynamic pricing models, so that in-app purchases are priced according to relevant factors, such as geography and gameplay progression so that we can offer temporary promotional discounts.

e) For advertising purposes
We may process Advertising Data to show you advertisements for third party services; including advertising that may reward you with benefits during your use of the Games.
The information we collect about you may be used to understand how advertisements placed in our Games have performed or how many people have viewed certain advertisements. We aggregate this information so that it does not personally identify you or permit you to be treated individually.
We may also use this information to reward users with benefits that can be used for further enjoyment of the Games from the viewing of certain advertising placed in our Games.
We will not pass or process your information for the purposes of marketing by third parties unless you give your consent should we ask for it. After you have given your consent, you may withdraw it at any time.
We may use the information we collect about you to serve you targeted advertisements in our Games. We do this to provide you with more relevant advertising content. We work with the following third party advertising networks :
• Chartboost – https://answers.chartboost.com/en-us/articles/115001489623
• Adcolony – https://www.adcolony.com/privacy-policy/
• Facebook – https://www.facebook.com/privacy/explanation
• Unity – https://unity3d.com/legal/privacy-policy
• Google – https://policies.google.com/technologies/ads

If you would like to find out more about the way these third parties collect and process your information please refer to their respective privacy policies and/or terms and conditions by clicking on the links provided above.

f) To prevent fraud and illegal activity
We process personal data for our legitimate interests of ensuring that any use of the Online Services is lawful and non-fraudulent, does not disrupt the operation of our services, does not harass our staff or other individuals, to enforce our legal rights and to comply with our legal obligations.
Where we reasonably believe that you are or may be in breach of any applicable laws or our terms of use, we may use your personal information to inform relevant third parties such as your law enforcement agencies about the content. We reserve the right to disclose your identity to any third party who is claiming that any User Content posted by you constitutes a violation of their intellectual property rights, or of their right to privacy. You may not copy, download, or embed any User Content without the express written permission of the content owner. You may not use any User Content for any commercial purposes, or any public performances. We work with Apple and Google to assist us with fraud prevention and the detection of any illegal activity (e.g. to verify in-app purchases made through iTunes and Google Play).

Merger or acquisition: If we are involved in a merger, acquisition, or sale of all or a portion of its assets, any third party to which we sell or transfer our assets to will have the right to continue to use the personal and other information that you provide us in the manner set out in this Privacy Policy.

Required by law: In addition, we may disclose your information to the extent that we are required to do so by law (which may include to government bodies and law enforcement agencies); in connection with any legal proceedings or prospective legal proceedings; and in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention).

Enforcement: We may also disclose your personal information to third parties in order to enforce or apply the terms of agreements, to investigate potential breaches, or to protect the rights, property or safety of SKG, our customers, or others.

Digital Content Stores: Where the Games are downloaded through Google Play, iTunes and/or Amazon Appstore, we may disclose your personal information to Google, Apple and/or Amazon respectively for the purposes of facilitating any in-Game payments made through these platforms.

We do not use our Online Services to knowingly solicit information from or market to children under the age of 13. Our terms of use prohibit users aged under 13 years from accessing our Online Services. In the event that we learn that we have collected personal information from a child under 13 years of age we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13 years of age please contact us at info@futureedutainment.com.

We host our website with our data processor, Webspace-Verkauf, Webspace-Verkauf.de ISP e.K., Lichtenfelser Strasse 17a, 96271 Grub am Forst, Germany.

For the purpose of providing and delivering the website, connection data is processed. The data is not stored beyond the mere purpose of delivering and providing the website.

The legal basis for data processing is legitimate interest (unconditional technical necessity for providing and delivering the service "website" expressly requested by you through your call) in accordance with Art. 6 para. 1 lit. f GDPR.

In addition, connection data and other personal data are processed in the context of various other functions or services for the operation of the website. Details on this are provided in this privacy policy for each function or service.

For the purpose of monitoring technical function and increasing the operational security of our web host, connection data is processed. The processing duration is limited to 7 days.

The legal basis for data processing is legitimate interest (unconditional technical necessity of a server log file as a fundamental data basis for error analysis and for security measures within the service "website" expressly requested by you through your call) in accordance with Art. 6 para. 1 lit. f GDPR.

We process connection data and browser data with our data processor Google Fonts, Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland for the purpose of providing the fonts required by the web browser to display the website. These data are only processed for the duration required to select and transmit the fonts.

The legal basis for data processing is our legitimate interest (absolute technical necessity to provide and deliver the service "website" expressly requested by you through your call) pursuant to Art. 6 para. 1 lit. f GDPR.

To the extent that Google Fonts carries out further independent processing of the data, Google is solely responsible for this. Details can be found in the privacy policy and FAQs of Google Fonts.

We process connection data and browser data with our data processor Fontawesome, Fonticons, Inc., 6 Porter Road, Apartment 3R, Cambridge, MA 02140, USA for the purpose of providing the fonts required by the web browser to display the website. These data are only processed for the duration required to select and transmit the fonts.

The legal basis for data processing is our legitimate interest (absolute technical necessity to provide and deliver the service "website" expressly requested by you through your call) pursuant to Art. 6 para. 1 lit. f GDPR.

To the extent that Fontawesome carries out further independent processing of the data, Fontawesome is solely responsible for this. Details can be found in the privacy policy of Fontawesome.

We process connection data and browser data with our data processor Fonts.com, Monotype GmbH, Werner-Reimers-Straße 2-4, 61352 Bad Homburg, Germany for the purpose of providing the fonts required by the web browser to display the website. These data are only processed for the duration required to select and transmit the fonts.

The legal basis for data processing is our legitimate interest (absolute technical necessity to provide and deliver the service "website" expressly requested by you through your call) pursuant to Art. 6 para. 1 lit. f GDPR.

To the extent that Fonts.com carries out further independent processing of the data, Fonts.com is solely responsible for this. Details can be found in the privacy policy of Fonts.com.

In the event that you grant your consent, we process your personal data jointly with the service Google Maps, Google LLC, Amphitheatre Parkway, Mountain View, CA 94043, USA for the purpose of displaying interactive maps on our website.

We allow the service to collect connection data, your web browser data, and to place an advertising cookie. By placing advertising cookies, Google is able to calculate an individual user ID for each user. These personal data suitable for unique identification are then processed as part of the Google advertising network.

To the extent that Google carries out further independent processing of the data, in particular within the framework of the Google advertising network, Google is solely responsible for this. Details can be found in the privacy policy of Google.

Refusing consent will only result in Google Maps not being made available to you. You can revoke your consent already given by changing your privacy settings.

The legal basis for data processing is your consent pursuant to Art. 6 para. 1 lit. a GDPR. The legal basis for data transmission to the USA is the implementing decision of the European Commission C/2016/4176 as well as the Privacy Shield certification that has been obtained.

In the event of your consent, we process your personal data jointly with the service YouTube, Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, for the purpose of playing videos on our website.

We enable the service to collect connection data, data from your web browser, and to place an advertising cookie. By placing advertising cookies, Google can calculate an individual user ID for each user. These personal data suitable for unique identification are then processed within the advertising network operated by Google.

To the extent that Google carries out further independent processing of the data, especially within the Google advertising network, Google is solely responsible for this. Details can be found in Google's privacy policy.

Not giving consent will only result in the YouTube service not being available to you. You can revoke your consent already given by changing your privacy settings.

The legal basis for data processing is your consent in accordance with Art. 6 para. 1 lit. a GDPR.

If the processing of your personal data is based on legitimate interests, you have the right to object to such processing.

If there are no compelling legitimate grounds for our processing, we will cease processing your data based on this legal basis.

You also have the right to object to the processing of your personal data for the purpose of direct marketing. In the event of objection, your personal data will no longer be processed for the purpose of direct marketing.

The legality of the data processed up to the objection is not affected by the objection.

You have the right to revoke your consent at any time by changing your privacy settings.

In the case of consent to receive electronic advertising, revocation of your consent can be done by clicking on the unsubscribe link. In this case, processing will be stopped unless there is another legal basis.

The legality of the data processed up to the revocation is not affected by the revocation.

Rights of data subjects

You also have the right to information, correction, deletion, and restriction of processing of personal data.

If the legal basis for processing your personal data is your consent or a contract concluded with you, you also have the right to data portability.

You also have the right to lodge a complaint with the supervisory authority. Further information on the supervisory authorities in the European Union can be found here.

Future Edutainment GmbH, Heiligengeistwall 17, 26122 Oldenburg, Germany.

info@futureedutainment.com, +49 441 309 423 25.

All questions, comments or enquiries should be directed to Future Edutainment at info@futureedutainment.com. We will endeavour to respond to any query or questions within three business days.

© 2023 Future Edutainment GmbH. All trade marks are the property of the relevant owners. All rights reserved.